
On October 13, 2021, an amazing collaboration was set in motion. Genesis has been announced as The Presidents Cup official automobile sponsor for future events in 2022, 2024, and 2026. You read that right! Your favorite motor vehicle has been paired with the President's Cup as a sponsor to create the perfect event for the highly respectable golfers, volunteers, and staff to enjoy their game of leisure within a luxury locomotive as their support. Genesis holds a rich history of sponsoring righteous golf tournaments. Genesis has sponsored other PGA golf events, showing their efforts to outreach and advance the sport as a whole, such as the 2019 Presidents Cup and The CJ Cup. Recently, Genesis has reinforced their partnership with the PGA Tour and European Tour for the 2022 Genesis Scottish Open. All the while committing to the Genesis Invitational, which is one of five tournaments that have invitational status via the PGA tour. Genesis over time has proved itself as a car that evokes an elite mentality while knowing it's for the people and the environment.Â
Whose Cup? The Presidents Cup!
Reigning for more than 25 years, beginning in 1994, the Presidents Cup has gained the notability for bringing together lovers of golf for the sake of charity and holding the esteemed golden trophy. This match play tournament is organized by the Professional Golfer's Association (PGA) Tour. With the first ten Presidents Cups raising over $32 million, the proceeds of the PGA event are administered among a net of charities chosen by the players, captains, and their assistants. It's ensured that these golfers are playing for the greater good as there is no prize money issued to them. The most recent competition, considered the most riveting, was held in Victoria, Australia in 2019 resulting in Captain Ernie Els and Captain Tiger Woods proudly clutching the Presidents Cup. The Presidents Cup events have taken place globally including Virginia, USA in 1994, 1996, and 2000, George, South Africa in 2003, Songdo, IBD, Korea in 2015, etc. It follows logic for one of the world's most high-profile global automobiles to support the honorable global, charitable missions ingrained within the Presidents Cup.
Seems like Genesis Has Met Their "Match"
The fairly new car division has done nothing but prove it's respected, noteworthy status since its establishment in November of 2015. The company has made extraordinary strides by achieving global impact by infiltrating grand markets in Europe, Australia, Russia, the Middle East, and North America. The international appeal expresses how Genesis's most resonant features of their models aren't only seen but experienced. Genesis' has cured its iconic "athletic elegance" identity through its recent electric models.Â
Genesis GV80 Leading The Way
The most recent model, carrying 300 horsepower, the GV80 has debuted as the first SUV from this lineage of vehicles. The GV80 is the world's first car to have Smart Cruise Control, which learns your specific driving style to ensure a safer trip on the road. There's remote control parking assistance, highway driving assistance and driver's attention warning to further their mission of chicness and safety. The GV80 holds the most substantial change within Genesis models by having a plug-in hydrogen fuel cell powertrain. This element converts hydrogen into electricity! Equal to its fueling method, its exterior provides a reimagined combination of being sleek, sporty, and futuristic. The GV80 contains three rows of seats and provides a VIP experience for all. A prime example is the second-row passengers having the ability to recline and heat their seats! Forget your traditional touchscreen console, they've reimagined this driver and passenger tool by turning it into a 14.5-inch infinity screen for navigation and entertainment.Â
Genesis is Setting The Bar for Environmental Friendly
Genesis' fuel cell powertrain is the start of their environment-friendly tendencies. Genesis holds the plan of being 100% zero-emission by 2030 as well as being carbon neutral by 2035. This young brand is not only promoting the wholesome efforts in golf but shows us a promising future of automobile technology. Genesis is competitively raising the bar for luxury vehicles that aim to strengthen their projected success in the environmentally friendly, foreseeable future. I think we can agree that the Presidents Cup volunteers and players will be riding in style, charm, and splendor for the upcoming 2022, 2024, and 2026 events!
From model to model, Genesis becomes increasingly innovative and built for the future. Whether you prefer a more compact sedan found in the G70, or an extended wheelbase with a comfy interior like in the G80, or need slight adjustments like a personalized remote start or faux-leather door panels and dashboard beautifully placed in the G90. The different models are packed with their individualistic driver assistance safety features such as blind-spot collision, forward-collision mitigation, and lane following assistance. The Genesis models also range in horsepower for the daredevil who can't give up their stylish habits.