Author: Emily Taylor
 

Last June, J.D. Power named Genesis the Top Premium Brand in their 2022 U.S. Initial Quality Study (IQS). This rank has improved by 3 rank positions overall from 2021. The Initial Quality Study also found that all Genesis models scored better than their segment average. Here at Genesis of Tulsa we are so proud to be a part of this incredible achievement for Genesis. In honor of this achievement, let's take a closer look at how Genesis got the official name of Top Premium Brand. 


J.D. Power Initial Quality Study

We know that Genesis is well deserving of this status, but that's considered biased since we are Genesis of Tulsa…  but not to worry because J.D. Power creates unbiased, independent rankings based on the detailed surveys from verified car owners. In its 36th year, the 2022 U.S. Initial Quality Study is based on responses from 84,165 purchasers and leases surveyed in the first four months of the ownership period of 2022 vehicles.

Initial quality is measured by the number of problems per 100 vehicles (PP100) during the first three months of ownership. With the Initial Quality Study, a lower PP100 score equates to higher quality. The 2022 study was conducted from February to May 2022. The IQS is designed to provide automakers with data to facilitate methods to identify problems and improve the quality of their products. 

The J.D. Power Initial Quality Study is based on a 223-question survey of nine vehicle categories:

  • Driving Assistance

  • Interior

  • Powertrain

  • Seats

  • Driving Experience

  • Infotainment

  • Features

  • Controls and Displays

  • Exterior

  • Climate


How Genesis Achieved Top Rank  

The status of excellence is nothing new to Genesis. They have ranked first in Initial Quality among premium brands from 2017 to 2020, and were ranked second in 2021. "At Genesis, our products are designed and engineered with careful consideration for the needs of our customers," said Omar Rivera, executive director of quality and service engineering at Genesis Motor America. "We pursue excellence in everything we do, and we are pleased that consumers surveyed in the United States continue to respond positively to the exceptional quality and craftsmanship of our latest models." Also this year, Genesis was the only brand in the industry with an IIHS Top Safety Pick+ on all of our vehicles, which is a reflection of our driver-first approach. 


Genesis G80 Top Ranked For A Second Year

The Genesis G80, our executive sedan, was named Best Upper Midsize Premium Car for the second consecutive year. The G80 rated at an 80 out of 100, and for good reasoning! G80 offers drivers the perfect balance between refined performance and comfort. For the 2022 model-year, Genesis introduced the G80 Sport, which adds new suspension tuning, rear wheel steering, bold new styling, and more. Also, later this year, Genesis will launch the electrified G80; the first Genesis EV sedan and second all-electric model.

Along with the G80, Genesis has released two other exceptional vehicles in 2022: the G90 sedan and GV70 SUV. In 2023, they plan to release revamped models of the G70, GV70, and GV80. Along with these three models, Genesis is also releasing their first ever fully electric crossover, the GV60. With a striking design, a luxuriously modern personality and surprising technology inside and out, the all-electric GV60 is undeniable proof that the future starts at Genesis. This new vehicle is one of the first steps into Genesis's fully electric future, as they have pledged to shift to all-electric vehicles by 2030. Along with this plan, Genesis has an Electrified GV70 and Electrified G80 in the works to release in 2023.


Genesis of Tulsa

Genesis has been named the top premium car brand by JD Power IQS of 2022. Check out our full online car inventory to see why we are the top rank, or schedule a test drive! Our experts are excited and ready to get you into your new Genesis. We'd love to show you our Genesis inventory, answer any questions you may have, or simply chat with you. It's our responsibility to give you the best experience possible at our dealership! Give us a call or visit our website. If in-person is more your style then feel free to stop by in person! However we hear from you, we look forward to it! 

We are excited to show you why we are number one!


Phone

844-327-8515


Address

9777 S Memorial Drive, Tulsa, OK 74133